2009年4月23日星期四

Public hospitals

At present, there is a number of medical groups, and shape. For example, currently there are many private medical group, they provide community service, or the provision of specialist services, they do not provide the mainstream of medical products. The so-called mainstream of medical products is the major hospitals to provide the full range of medical products. However, private hospital group in form of medical management of medical groups have certain elements. Them to human control, cost control, logistics control, brand-sharing.


Public hospitals, medical groups in several ways: as a way of development center in Shanghai Shen-kang Hospital, Wuxi Center, the hospital management of medical groups, which are driven directly by the Government, to twist together in public hospitals belonging to "pull Lang with "; another way is the way University Hospital. For example, Guangzhou typical "Zhongshan" series, "the South" series, "grand finale" series. Judging from the current situation, the public hospitals, the Group is not a real medical group, a loose structure. Does not involve changes to the property, nor to maintain a unified brand and unified movement of human resources, unity and integrity of the business strategy of product lines or product chain.


With the advancement of new medical reform, health care groups will develop more and faster because: First of all, new medical reform program in the hospital, especially in public hospitals the right to very large. For example, approved independent pricing power and cost. Of course, pricing is not entirely self-autonomy. It is in the Government under the pricing. At the same time, public hospitals have really entered the era of cost accounting, the cost to the hospital to control the conduct of internal business accounting. The first time in public hospitals in the real sense has that right. In this case, the public hospitals for their operation and management will be considered very large, he will be through a group of operations, to reduce their costs, improve efficiency, this is a very important point. Secondly, the medical institutions of the market share considerations, medical institutions will speed up the pace of the Group. Similar with the operation of enterprises, groups of hospitals or through horizontal integration, or through vertical integration. In either mode of operation of the Group will, under the same group to become a member of the Community interest. For example, vertical integration in this way, group members will be the development of the classification of public goods, so that the entire group will be very rich product line. Health care resources into the exclusive atmosphere of the market share will expand, the hospital in order to win in the competition. Public hospitals of the operation of the Group there are a lot of benefits, such as hospitals to control costs will be very clear, with the Government, health agencies have a great time to negotiate the initiative, the cost of government regulation of small, relatively simple monitoring.


Public hospitals will be taken to a diversified business strategy.


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